Heera (2)
Heera is a small music band consisting of two talented members. Michael Schneider and Gian Trüb. The case study explores how to convey their auditory identity in a visual form.
1. Identity
To understand 'Heera' , we had to understand their identity as a band. This included their musical style, their influences, and the emotions they want to convey through their music.
We started by listening and building on what we already had. This included analyzing their previous works, understanding their creative process, and identifying the key elements that define their sound.
We started by listening and building on what we already had. This included analyzing their previous works, understanding their creative process, and identifying the key elements that define their sound.
2. Cuteness
After understanding, that their identity as a band is rooted in the concept of Cuteness (something they themselves were not aware of yet), we continued to explore this theme throughout their and our work.
We understood quite quickly what it means to be playful.
We understood quite quickly what it means to be playful.
